Your Google Ads account used to work hand-in-glove with Universal Analytics. You were able to get quick insights and refine your marketing campaigns to drive profit. But now, with the arrival of GA4, everything seems up in the air again. Google’s move to shut down Universal Analytics might seem like a major inconvenience, especially when […]

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Introduction: In today’s fast-paced world, digital marketing and web development play pivotal roles in establishing and promoting a brand’s online presence. However, for those unfamiliar with these fields, it may be challenging to differentiate between the two. In this blog, we will delve into the depths of digital marketing and web development, highlighting their unique […]

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INTRODUCTION: Having a strong social media presence is no longer a luxury for organizations in today’s connected world; rather, it is a strategic necessity. Developing a strong social media strategy can help you realize the full potential of your brand by allowing you to increase visibility, engage your target market, and generate leads or sales. […]

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